Cook, who became Apple’s chief executive in the middle of its ill-fated Ping experiment, in 2011, has apparently turned against technology.
“I don’t have a kid, but I have a nephew that I put some boundaries on,” Cook told students at a college in Essex, England, late last week, according to the Guardian.
“There are some things that I won’t allow; I don’t want them on a social network.”
Cook said this, the Guardian reported, as the school prepared to adopt to Apple’s coding curriculum.
Every student got an iPad, and Cook told them that learning to code is more important than speaking a second language.
Yet, the CEO disclaimed, “I’m not a person that says we’ve achieved success if you’re using [technology] all the time.”
Thus his caution about social media, which seems to be one of few forms of popular technology that Apple is not actively trying to develop and sell.
It’s already in the computer business, the tablet business, the music-streaming business, TVs, phones, AI, personal assistants, clouds, watches, working out. You name it, and there’s most likely an Apple thing for that.