The unthinkable has just been confirmed! The undisputed Dancehall King Shatta Wale is more popular and influential than President Akufo Addo on social media.
This is according to Social Media Rankings www.entertainmentgh.com can guarantee!
The ‘taking over’ hitmaker is said to be more influential than former President John Mahama as well as former UN Secretary-General Kofi Annan.
Mr Charles Nii Armah easily won the race that also included powerful names such as Sarkodie, StoneBwoy, John Dumelo, Manifest, Asamoah Gyan, Dr Mensah Otabil out of the 20 most influential Ghanaians last year.
The Dancehall artiste who rose from the 15th position in 2016 ranking, beat off competition from all top Ghanaians on social media to attain the eminent position that makes him the Ghanaian brand with the most engagement on social media in Ghana.
Following him keenly are Footballer, Kevin-Prince Boateng, rapper Sarkodie and Actor John Dumelo.
These personalities and more were monitored across Facebook, Twitter and Instagram throughout 2017 and aside from their total followership; Growth Difference, Engagements, Post Reach and Mentions in 2017 were also considered in the research for this ranking.
New entrants to the 2017 ranking include M.anifest, Dr. Mensa Otabil, Bishop Dag Heward-Mills, Asamoah Gyan and Christian Atsu.
Potential entrants onto the ranking include; Ameyaw Debrah, Edem, and R2bees.
The ranking which is based on the GSMR Score was analysed from their Social Media followings, Growth Difference, Engagements, Post Reaches and Mentions.
The 2017 Ghana Social Media Rankings was conducted by Avance Media, CliQAfrica, eazzysocial and Dream Ambassadors Foundation GH.